October 8, 2013

ID-100154777Yelp is a highly popular review site that gives readers a chance to post reviews on businesses. Many consumers these days check Yelp before making purchasing decisions. Good reviews improve your business reputation and can help you build credibility for potential customers.  Positive reviews have the power to directly influence people to become your customers. Reviews can also highlight products or other important details of your business. In fact, even a negative review can reveal a problem you may not have even known about and give you a chance to make improvements.

How To Make The Most Of Yelp

Yelp can help your business out a lot – if you know how to use it well. For starters, you should list your business on Yelp. Include store hours, a link to your website, and a personal message to your prospective customers. When you build up at least a 3.5-star rating, Yelp will give you a “People Love Us On Yelp” sticker; display it on your business’s door.

If you do find negative reviews, respond with an apologetic message and an offer to make things right. Listen to what people say on Yelp and learn from their feedback.

What Not To Do On Yelp

Do not ask your customers to review you. If they do, they might mention that you asked them to do it. Also, do not leave fake reviews for yourself. Too many Yelpers are adept at spotting shills. Do not engage people who leave negative reviews – except to apologise and offer to remedy the situation. Arguing or leaving snarky comments for everyone who says anything mildly negative about your company will only make it – and you – look bad.

Know How To Deal With Fake Negative Reviews

Unfortunately, many of the reviews on Yelp are fake (studies show up to 20 percent). Do your part by not posting fake reviews yourself. Then, carefully monitor the reviews that are posted about your company. If you do find a fake review about you, you can ask Yelp to remove it, but this is easier said than done – it can be difficult to get a fake negative review taken down. Mitigate the damage caused by fake reviews by ensuring the other parts of your online reputation are positive. Because posts on Yelp are largely beyond your control, you don’t want it to be the only place people find you online. Finally, place links on Yelp to your social media account to show viewers another place to interact with you and find solid information about your company.

Learning how to recognise fake reviews can help you out. A fake review is likely to be either extremely negative or extremely positive. Another way to spot a fake review is that the reviewer probably did not publish his or her full name. It is important to get a handle on review sites like Yelp because your online reputation is so important. Be aware of the realities of Yelp, embrace the positive things it can do for you, and do what you can to lessen the damage caused by misunderstandings or completely fake reviews.






Sean McPheat

Managing Director

The Internet Marketing Academy



(Image: freedigitalphotos.net; arztsamui)



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