January 14, 2014

CaptureYour cover photo will be one of the first things that followers see when you visit your page, so why settle for something bland and boring? Choose a great Facebook cover photo to really make a splash and help build up your brand’s image.

One of the biggest mistakes that a business attempting to market through Facebook can make is to have a stagnant cover photo. Remember, your followers want to be assured that they are receiving fresh, innovative content when they visit your page. One of the best ways of doing that, and helping to encourage repeat visitors, is by changing your cover photo up more than once or twice per year. And when you do change your cover photo, why not go with an option that is fun, creative, and that can really help you in your marketing efforts?

Use Your Cover Photo As Advertising Space

Do you have a big sale coming up, a sweepstakes you want to promote, or a trend you want to alert your followers to? If so, your Facebook cover photo can function as valuable social media real estate. It is one of the first things that your followers will see when they visit your page. In addition, using that space to promote offers and trends is a great way to encourage your followers to stop by for a visit, rather than waiting for your posts to turn up in their feed.

Direct Followers To Your Other Social Media Accounts

Whether it’s your website, your twitter, or your YouTube page, you can rack up many more views by using your Facebook cover photo to direct followers elsewhere on the web.  Doing so can attract additional followers to these sites, and can give you many more marketing opportunities.  Not only that, but you can also use this space simply to encourage visitors to Like your page. Since so many people make their way to Facebook pages through other types of searching, this can help to greatly boost your follower count.

Celebrate Special Occasions & Seasons

Whether it’s mother’s day, summertime, or even your business’s anniversary, using your Facebook cover photo to celebrate special events, holidays, and seasons is a great way to appeal to your followers. Not only that, but it can be a great lead-in to special deals and offers that you have coming up.

And of course, you can always just use your Facebook cover photo to have a little fun and to build your brand’s image. Whether you showcase your mascot, highlight your brand message, or play around with variations of your logo, there are plenty of ways to make a splash with this feature of your Facebook page.




Sean McPheat

Managing Director

The Internet Marketing Academy


(Image by Tung Photo at FreeDigitalPhotos.net)

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