December 29, 2011

Analysts predict that by 2013 there will be nearly 2 billion mobile internet users worldwide! In fact, by some estimates, there are already as many as mobile web users as there are traditional internet users.

So you can be sure that at least a few people are going to be looking at your site on a 4 x 5 centimetre screen. If you haven’t already, make 2012 the year when you optimize your website for the mobile web.

Think About Mobile Issues

There are two major differences when you browse the internet on a mobile web device, rather than a traditional browser – screen size and connection speed. The screen on a mobile phone is always going to be smaller than even the tiniest netbook. Moreover, connection speed over cellular data networks is considerably slower than broadband Wi-Fi connections. When you’re optimizing your site for mobile devices, always keep these two fundamental truths in mind.

Plug In for Optimisation

If you’re using WordPress, there are tons of great plugins out there which will make your website mobile-friendly in one minute or less. Personally, I like WP Touch, because it’s free and it’s extremely customizable, but there are several out there to choose from.

Optimise Content

This is a big one. Make sure that you optimise your content for the mobile web. Remember that mobile web users are looking at your website on a much smaller screen, and won’t process the information in the same way as someone looking at in on a PC.

Write simple articles, with clear headlines, and that right down to the important information. Imagine that your typical user is on the bus, or waiting for their lunch, while they’re browsing your site, and you’ll get a picture of what you should be aiming for.


An image or two can be a great addition to a blog post. However, even on a full-featured browser, they can slow the site down considerably. So just think about what they’re liable to do to over a cellular connection. On the mobile version of your site, keep images to the absolute minimum.

Remember, we’ll have nearly two billion mobile web users by the end of 2012. Start off the New Year on a good food by telling yourself that before the end of the year, you’ll be able to capture some of the market with an intelligently-designed mobile web site.



Internet Marketing Academy

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