May 8, 2012


If you aren’t using Twitter for your business, you should be. Out of all of the different social networking sites, Twitter is the one that is the most fast moving. Each ‘tweet’ is comprised of 140 characters. The key is to make the most out of each word that you choose. How can Twitter be used for your business?

Keeps You Connected

Twitter is extremely fast-paced. Once you get your streams going, you will see hundreds of tweets throughout the course of a day. Twitter helps you stay connected with a large population of consumers all at one time. While this may seem confusing at first, this is the best channel to see what everyone is talking about. You will quickly see what’s buzzing and what consumers want. Try doing a simple Twitter search on words that describe your business. You will see what your potential consumers are asking for.

Creates Traffic

Twitter makes it extremely simple to drive traffic to the destination of your choice. With your tweets you can drive people to your blog and to your website. One of the easiest ways to do this is by sending a tweet out when you make an update on your blog. Remember that everyone who is following you sees tweets. It is also important to note that if you use the right keywords, individuals that are searching for those specific terms will see your tweet as well.

Increase Your Reach

One of the best things about Twitter is that you can reach millions of people that you don’t directly know. This is a great way to build your brand and your business. Your tweets will be read by many individuals who, given traditional methods, would never have heard of you and your business.

Quick & Easy

Twitter takes very little time and energy. Once you get in the habit of sending out a handful of tweets a day, you can easily accomplish this task in about a half an hour per workday. In truth, sending a tweet takes less time than sending a text. You can communicate with your peers, your potential customers and your existing customers with ease. You won’t have to spend the time writing emails or making as many phone calls. Twitter can make your life a lot easier.

While Twitter may seem confusing and too fast-paced for many business individuals, it is an important marketing tool. Along with gaining new business and driving traffic to your blog or website, Twitter is fantastic at seeing what people are saying about you and your brand. Twitter empowers you to be very pro-active about your business. If you haven’t entered the Twitter-verse yet, I suggest you try so today!

Happy Marketing!

Sean

(Image Creative Commons)

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One thought on “Make Twitter Work For You

  1. Have you ever thought about publishing an e-book or guest authoring on
    other websites? I have a blog based on the same information
    you discuss and would really like to have you share some stories/information.

    I know my readers would value your work. If you are even remotely interested, feel free to shoot me an email.

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