After the major shakeups in search engine algorithms in 2012, many of the tried and true means of link building no longer worked. Either they were wasted time and money that resulted in no benefit for your site, or they actually penalized your standings in the search engine results. Now that the dust has settled, here are some tips to build quality links, as well as tools to help you do so more efficiently.
Link to the best pages
Using your website analytics, whether that is the free Google Analytics or a service you pay for, determine which of the pages on your website are getting the most traffic now. Which are the ones which people are engaging with for the longest time? Which are the ones that are part of your sales funnel and lead to the most sales?
These are the pages for which links will do the most good to raise the placement in search engine results. You can also link to upstream pages in your website, which then benefit all of the pages beneath it. So, for example if all of your most popular product pages are in the same category, links to that category page will be most productive for you.
Use the best link text
The best anchor text is buried within content, and related to the rest of the high-quality content surrounding it. To get great ideas for applicable anchor text, enter your keywords into UberSuggest. You can also enter “why do” and “how to” with your keywords to find the most common long tail keyword phrases being searched.
By creating excellent blogs and other rich content that feature these terms, you can create powerful links to your target pages.
Link to your links
A single layer of links is helpful. However, what is more helpful is when you send links to the page that is sending links to your page. You can create these secondary links from your main website, or you can create them from blogs or social media. To do so in a natural way, only link to important pages, such as useful blog entries or interviews. A cascade of links might be a social media post that directs people to your blog, where you link to an interview and the interview points to your desired target page on your website. You can control all of the anchor text and keywords for the links down the entire chain, making this very powerful.
Appeal to others for links
Using the tool Followerwonk, you can find people who are active in social media and who care about what you have to offer. Target them for links, by letting them know when you add something to your site that you think they will be interested in. They’re already predisposed to like you, so it won’t take much for them to give you a mention.
The Internet Marketing Academy