January 13, 2011

Keyword research is truly the lifeblood of any internet marketing business. You have to know how to choose the right keywords; otherwise, your business will struggle.

Here are some keyword tips that’ll allow you to get the edge in your market. Ignore these tips at your own peril!

1) Don’t ignore the long tail.

Long tail keywords are keywords that are specific. They get less traffic but their specificity will yield higher conversions.

For example, if one of your keywords was the word “Toyota” you’re going to get a lot of results and traffic, but they are going to be too general.  A person typing in that keyword could be looking for anything about their cars or their company.

However, the keyword “Toyota Camry SE” is a more specific keyword. It is not going to get as much traffic, but the person typing in that keyword is going to be looking for that specific car or anything related to it.

So research long tail phrases that aren’t going to get as much traffic as the obvious keywords in your market, but will yield better results.

2) Don’t Get Carried Away With “Back Door” Strategies.

Several years ago, you could get away with using “back door” keyword strategies that involved choosing keywords that weren’t targeted for what a user is searching for–but as long as the keyword was relevant to the market you would get some conversions.

For example, if you were selling football pads and were using the keyword “football helmet” to drive traffic to your site, you would hope that since football players also need helmets that you would get some sales.

These strategies still work, but some channels such as Google Adwords will compare the relevancy of your keyword to your offer and ad–and commence to raise your bid prices if your offer is not targeted.

So use backdoor keyword strategies sparingly and concentrate your efforts on using the most targeted keyword possible.

More keyword strategies to come, so stay tuned!


Sean McPheat

Internet Marketing Academy

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