November 28, 2013

CaptureAttracting people and getting them to follow your page can be difficult, and requires creative thinking. Engaging those who are already fans of your page can be even more of a challenge. While Facebook is a great way to connect with the fans of your brand, it can also be difficult to engage them and get them to actively participate by liking, commenting on, and sharing your updates.

Getting your fans to actively engage has numerous benefits. If you notice that your engagement has been on the decline, even if you are using all the appropriate methods to generate audience particpation, then it might be time to spice things up and make your page more exciting. There are many things that you can do to generate engagement on your page.

Use Balanced, Engaging Content

Some people like pictures. Others like informative blog posts, or videos. Some people prefer deep, insightful pieces of content, while others prefer short bites of content that they can digest in just a few minutes. Its impossible to please everybody all of the time. However, a successful marketer knows that it’s entirely possible to please everybody at least part of the time. Balance your content, providing a variety of different types of media.

Consider Using Quizzes and Games as Content

Quizzes and games are a great way to generate engagement. However, if you choose to design a quiz or a game, do so in a way that will encourage people to share and discuss it on your page. For example, a women’s shoe store might link to a quiz to help women find their perfect pair of winter boots based on several style questions. Those who take the quiz can then be encouraged to talk about their results with a question such as, “Did our style experts get it right?”

Use Emoticons and Internet Slang When Appropriate

For some marketers, using emoticons and Internet slang goes against a lot of what they were taught. However, it can be a highly effective way of appealing to your audience and encouraging their engagement. A smiley emoticon, or the use of a heart in place of the word “love” is a simple choice that can make a post feel much more enthusiastic. Likewise, using phrases like “Because” (Check out these Boots. Because Style) can make people feel better connected to your brand.

Just be sure you know when to use this type of Internet slang and when it’s best to speak a little more formally. Additionally, be sure that the slang you use suits your brand and appeals to your customer base. While it can attract users who are more familiar with Internet slang and emoticons it can turn away those who aren’t.

Above all, pay attention to what works and what doesn’t. Try to keep in mind the things that are more likely to make you click on a page. By paying attention to these things, it’s possible to vastly improve the engagement on your Facebook page.





Sean McPheat

Managing Director

The Internet Marketing Academy

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