May 10, 2012

Have you made a huge effort in having a social media presence? You are on Facebook, Twitter, YouTube and Google+, but is your audience listening? How can we, as marketers, make sure that our content is heard and not just glossed over? There is nothing more frustrating than delivering great consistent content and having it just stay dormant on your social media marketing platforms. Here are three tips to get your audience’s attention.

Show Your Personality

The key to any form of social media marketing is the word ‘social’. Consumers aren’t spending time on Facebook or Twitter just to read about you and your company. They are tired of being told to ‘buy this’ and ‘click here’. The majority of their experiences with businesses may have been poor. Perhaps they were spammed to death or have received one too many email newsletters full of nonsense. Show them who you are via these platforms. If you have a quirky sense of humor, show that to your audience with the type of content you broadcast. You will attract more customers by being ‘you’ and not like every other business out there.

Give Them A Reason To Share

Individuals who frequent social networking platforms love to share with their personal network. If they see an inspirational image, watch a video that motivates them or read something that gives them useful information, they will share this. You need to understand your audience, know what they enjoy and deliver the goods. You can accomplish the task of grabbing your audience’s attention by listening to them. Get to know them as people and soon they will be sharing your content left and right.


Are you only broadcasting your content but not actually talking with your audience? This is a mistake that many marketers make. They assume that if they just broadcast information, the result will be that their audience is grateful for the posts. This is not the case. Talk with your fans. Join the tweetchats and most of all have fun. This is one of the best ways to gain your audiences attention and to maintain that attention.  When your audiences asks questions on Facebook or comments on your blog posts, make sure you take the time to address them. If they take the time to make a comment or ask a question, it is your job to make sure that they are heard.

Creating great content is only part of what needs to be done to capture the attention of your audience via social media networks. After you create and post content, you must engage and develop a relationship with these individuals. Taking 30 minutes a day to check on comments, questions and concerns raised by consumers will result in potential business and increased sales.


Happy Marketing!


(Image Creative Commons)

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