September 13, 2010

There are very few business models in internet marketing where you can make a sale and get paid over and over again for it.

This is especially true with the continuity/membership model.

In case you are not familiar with this model, it’s with you offer a membership-style service where the customer has to pay a fee to get continued service.

I am sure you’ve subscribed to a magazine or cable television.  This is an example of a continuity-based service.  You only had to sign up once but you had to keep paying in order to get the service over and over again.

The best part about the continuity model is you get paid over and over again.  Whereas if you were selling a single product, you would have to keep driving traffic and getting individual sales in order to maintain a stable income.

Here are some ways you can implement continuity into your business:

1) Membership sites

This is a good one.  There are a lot of membership sites out there that serve protected content only to subscribers. People pay a subscription to join the membership and they have to keep paying in order to keep getting the content.

The downside is you have to keep creating new content over and over again to maintain members. But the fact most members will stay with your membership for 3-4 months (possibly more) makes updating site content more than worth it.

2) A newsletter

There are a lot of newsletters out there that are delivered weekly or monthly — depending on the market and type of content. There are a lot of financial newsletters people pay a good three figures to stay members!

The newsletter could be a print newsletter or an e-newsletter where people have to pay a subscription to get access. This means more money in your pocket as you only have to sell the newsletter once and people will keep paying you over and over again to stay members!

3) A service that is recurring by nature

There are dry-cleaning services and lawn moving services that offer a continuity program.   That’s because people need these services over and over again and are perfect businesses that can thrive on the continuity model.

So think to yourself: How can I implement continuity into my business. Can I offer a membership site only for exclusive members? How about a newsletter? If you can do it, you’ll be tapping into the power of resdual income–perhaps the best type of income out there.

Keep Selling!


Sean McPheat

Internet Marketing Academy

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