The centrepiece of many Internet marketing strategies is a consistent, well-written blog. By producing content that is tied to your marketing message, that answers a need your customers have, and that is optimised for the search engine terms that your customers are using, you can strengthen your marketing message while improving your status as the go-to expert in the eyes of your customers, and attract new customers who are searching for answers to their problems that you can answer.
But a blog alone is only part of a marketing strategy. You can vastly increase the power and reach of your blog by integrating it with other forms of media.
Facebook and Twitter
When your blog post goes out, you should also link to your blog from both your Facebook and your Twitter accounts. These should not be the only posts from either Facebook or Twitter, which have their own marketing plans to maximise the value you get from them. However, it is important that your blog posts be both presented to your Fans and Followers, and that your blog posts receive backlinks from your Facebook and Twitter accounts.
You can also link to your blog post from your Google+ Local page. This will directly impact Google’s view of how interactive your Google+ Local page is, which may improve your position in the local search engine results. It certainly won’t hurt. Like Facebook and Twitter, you will also be giving your blog posts valuable backlinks.
You can read the text of your blog post, as a voiceover on top of a slideshow or as a how-to demonstration, depending on the particular content. The video can be released on your YouTube channel, optimised for the search engine terms of your choice, and linking back to your original blog post. Since YouTube is highly ranked as an authority source by the search engines, especially Google, which owns it, backlinks from YouTube will be extremely powerful for your blog posts. Your YouTube videos may also place highly in search results on their own, attracting more customers.
While this may not be as useful for opinion piece blogs, if your blogs are highly information oriented or consist of how-to information, they can easily be repurposed as articles. Rewrite them, or run them through spinning software, so that they are unique, and repurpose them as articles, with information about your business and backlinks to your website at the bottom. Then submit the articles to an article sharing service which will allow other people to use the content in their newsletters and websites, giving you appropriate credit and backlinks.
Using this integrated strategy, one blog post can become a powerhouse of social media activity and authority backlinks.
The Internet Marketing Academy