It barely even needs to be said again; social media is the future of advertising. Roughly 80% of large companies plan on incorporating social media into their advertising campaigns in the upcoming year.
Moreover, social media campaigns are maturing. No longer is the sole purpose of a Facebook or Twitter campaign solely to drive traffic back to your site. Today, online presence is being measured more in buzz/fans/tweets than it is in page visits.
A well-built Facebook fan page is the perfect way to take your social media presence to the next level, and costs nothing to implement.
Why a Facebook Page?
Despite the recent popularity, Facebook is the most popular social networking site around today. More importantly, Twitter is, by its very nature, incredibly fleeting. A Facebook fan page gives your business something of a permanent presence in the swirling maelstrom of the social networking world.
Additionally, a Facebook page provides your company with a standing platform where you can create a conversation, and have an ongoing give and take with subscribers. Keep a few simple tips it mind to make your page stand out from the crowd.
Create a Dialogue
This is the real beauty of social marketing. You can see what your customers are doing, what they want, and what you can provide for them. The best Facebook fan pages not only provide up-to-the-minute information about your company, but call for input from your customers and prospective customers.
Some excellent examples of this would be calling for user-created content like advertisements, or allowing users to play around with personalized product options.
Provide Free Content
Internet users are used to getting nearly everything for free. If you want your page to make an impact with today’s internet generation, you need to provide a reason for them to be there. Create fun and interesting polls that they can take, or interesting games that they can play.
In both cases, the point is to provide something that will keep people on your page, and keep them engaged with you. These are also perfect opportunities to make your content more viral, as you can provide an options for them to share their scores or results with their friends, thereby driving additional traffic to your site.
Facebook fan pages provide an excellent opportunity for your business to generate positive social buzz while providing value to your customers and winning over new customers. Look around on Facebook for some great places to get started, and then start working on your own.