One very important tool to use in your marketing is surveys. This is an excellent way to determine what your target market wants.
Let’s say you want to sell a golf product. Yet you do not know what your market wants to know in the product. They might want to know how to hit longer drives or sink more putts. You are unsure.
So there is only one thing you can do: ASK Them!
There are 2 services you can use for this. The first one is askdatabase.com. This is a service that allows you to create simple survey pages…with readymade templates and a database to store your information.
You can also use surveymonkey.com. This is another excellent service as well. Of course, you can always just create a simple form on your website as well and have all the responses go to your email.
One simple thing you can do is ask just one question. The best format to do this is to ask the following:
“What is the most important thing that is holding you back from (insert benefit they want)?”
So for example, if you were selling a golf product, the question would be:
“What is the most important thing that is holding you back from playing better golf?”
The key is to get at least 30-50 responses. So if you have a good list you can send it out to your customers. Or you can drive traffic to the page through pay-per-click advertising and other traffic-driving methods. This is a good number to get so you can get enough responses to make a decision regarding how to set up your product.
All you have to do is look at the responses and take a look at the issue that is mentioned the most. For example, for the golf product, you might get a lot of responses regarding how to drive the golf ball better. This will give you a hint regarding how to create your next product!
The one common sin in marketing is trying to sell something the market doesn’t want. Driving traffic to a survey page boosts the chances you are creating a product that is going to get some sales since the market is telling you what they want!