September 17, 2013

Instagram is 100 million strong and growing. Take advantage of this popular social media website to enhance your internet marketing campaign. To develop a new audience, try creating a brand profile on Instagram. Signing up and creating a profile are easy, and from there you can add links to your website, connect your Facebook account, and start adding content. Check out Instagram’s business blog, too.

ID-10070021Strike A Balance

Balancing fun and professional images is a good way to develop relationships with your customers while getting your message out. Use popular and relevant hashtags, post regularly (but not overly frequently), and follow others to be involved with your clients. Making sure to follow your followers back is another good way to interact with them – and learn about them.

Use Videos

Videos are a great marketing tool all-around. Take advantage of Instagram’s 15-second, filter-enabled video capacity. Also, embed your Instagram videos in your website or blog to maximise your outreach potential. Inspire your customers with videos and photos that are interesting and helpful to them and relevant to your brand.

Change Your Perspective

Get away from the mind-set that you are on Instagram to sell. Instead, focus on sharing your unique perspective. Post images and videos that are interesting to your brand and your customers. Learn what makes an image engaging, and learn what engages your customers.

Use Instagram Along With Facebook

When you use Instagram and Facebook in conjunction with each other, you reach even more people with less total effort. You can create Instagram videos, share them on Facebook, and boost them. This way, you can reach the hundreds of millions of active Facebook users easily. This strategy allows you to profit from Instagram without having to advertise on Instagram. Taking advantage of Facebook’s incorporation of Instagram helps your reach a wider audience.

Keep Your Content Personal And Relevant

Posting photos of your employees at work shows your staff how much you value them and gives customers an endearing behind-the-scenes look at your business. While you’re at it, feature photos of your happy customers too. Make all of your images compelling, creative, surprising, or visually beautiful to get people’s attention. Use hashtags related to your industry.

Generate Interest In Events

Using Instagram can help you get the word out about conferences or other events. Make sure when doing this that you include your booth number so that your customers will be able to find you.

Instagram should definitely be one of your marketing tools, now more than ever. Use it at events, for promotions, and to connect with your customers and prospects. Instagram is the perfect solution for the problem of finding a personal, engaging, accessible experience for your customers.






Sean McPheat

Managing Director

The Internet Marketing Academy





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