June 25, 2013

arrowIf you are already using Google Reader to manage your blog feeds so that you have a steady stream of new ideas and blog links you can offer your site visitors and social media contacts, you are probably aware that it is being sunset. Fortunately, there is an easy tool you can use that does everything Google Reader does and more. It is called Feedly.

If you already have a Google Reader account

Feedly can import all of your Google Reader settings, provided that you open an account with Feedly prior to July 1. So if you already have a Google Reader account, it is important that you open a Feedly account before the end of June. When you create your account, you will be asked for your Google Reader information. The software will then automatically set up your account so that you follow all of the same blogs you were following with Google Reader.

If you do not already have a Google Reader account

Until July 1, Feedly requires a Google Reader account to open a Feedly account. Since you cannot get a new Google Reader account at this time, wait until July 1 to open your Feedly account. At that time, you will be able to open a new Feedly account without restriction.

Select blogs to follow

It is easy to search for new blogs to follow using the “Add Content” button on the left side of the interface. Search for blogs by title, author, or keyword. Feedly gives you an option to rename the blog in your listing, so you can list the author’s name or Twitter handle in addition to the topic of the blog. That is especially helpful and time saving if you’re planning to retweet links to blog posts in your own tweets.

Organize your blogs

Organize your blogs by general area, such as business or personal, or create individual categories for every niche or industry in which you operate or every hobby in which you participate. When new blog posts are displayed for your viewing, the new blog posts in each of your categories will be displayed on your main page.  Therefore, it may be helpful to combine blogs that are infrequently updated into categories that include frequently updated blogs, so that there is always something new in each category. Change how your blogs are organized by click on “Organize” on the left side of the interface. If you do not like the way the blogs are displayed, you can change the display format by clicking on “Prefs” on the left side of the interface.

Share your comments

Of course, the reason you are following all of these blogs is to generate content for your website and social media platforms. At the bottom of each blog post are a number of buttons that allow you to add your comments and link to the blog directly in Facebook and Twitter, among others. Or, you can send your comments to a content publisher like Buffer and have them released over the span of a day or week.





Sean McPheat

Managing Director

The Internet Marketing Academy



(Image: Morguefile)

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