April 4, 2013

article on computerYou can write an excellent article about a topic, put it on your website with Buy Now links, rank for a specific long-tail keyword, and pick up the occasional sale. Or you can write hundreds or thousands of articles, spread throughout the Internet, ranking for multiple long-tail keywords or ranking multiple times for the same keyword, and take advantage of a flood of sales. Done correctly, both options take the same amount of work. Smart Internet marketers use the second approach.

Link to your sales funnel

While some article databases, especially paid ones, allow you to include context links within the body of your article, no matter where your article is posted, you will be allowed a short blurb including a link at the end of it. Don’t waste that link by sending people to your main website page. Instead, send them to a tailored sales funnel page, where you can get them to give you their contact information in return for a white paper or special report that elaborates on the topic of the article. Now the article is generating more than simply traffic. It’s generating leads.

Keyword research topics

Use a keyword research tool that tells you both how many clicks specific terms receive on a daily basis, as well as how many other websites target that keyword. Starting with your main keyword, which is most likely a company name, product name, or general concept, find low-competition keyword phrases that receive 10 – 20 clicks per day. With a good landing page, you should get one new lead every day for these articles.

Create three basic articles

Write three basic articles for the keywords, or outsource the writing of the articles to someone with excellent written English. One of these articles should be placed on your website, one should be placed on ezinearticles.com, and one should be placed on hubpages.com. These are high quality article directories, so make sure that the articles you submit to them are unique and well-written.

Spin the articles

Using automated article spinning software, you can turn each of those three basic articles into hundreds or even thousands of unique articles. If you are using software such as the Article Marketing Robot which also automates the submission of the articles, you can set the software to schedule submission of the unique articles to the thousands of lesser article directories over the days and weeks to come. Otherwise, if your software merely spins the articles, you will need to manually submit the articles to article databases which you identify. These lesser articles should drive traffic to both your landing page and one of your three main articles.






Sean McPheat

Managing Director

The Internet Marketing Academy



(Image courtesy of ddpavumba, FreeDigitalPhotos.net)

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