August 8, 2013

twitter bird in motionTweets can be powerful means of mobilizing the power of social media for your Internet marketing. However, by creating a video summary of your tweeting, you can cross-pollinate your Twitter feed with video social media. You can also offer a new and different way of interacting with Twitter for your followers, lifting your tweets above the ordinary.

First, be interesting

Before you make a video summary of your Twitter activity, you should be certain that your tweets are actually worth summarizing. If you tweet a non-stop stream of promotional advertisements and me-too comments, even if you give people the opportunity to view a video summary, they most likely will not. People will only view a video summary if they expect to be surprised, entertained, or informed by your tweets.

Visit Vizify

You can get a free video summary of your Twitter usage by visiting By providing your Twitter account information, you give Vizify the ability to pull some of your recent tweets into a short video summary. It will include any videos you post, photographs, or dialogue balloons containing the text of your tweets. It will also include some interesting information about your Twitter behaviour, such as how many tweets you made, how many of them were re-tweeted or marked as favourites, and when you tweeted. If your tweets are not interesting, you’ll see zero re-tweets or favourites.

Interact and engage

The other test of your Twitter interest level is how many people interact and engage with you. Vizify will showcase the other Twitter users who interact and engage most with you. It will also indicate how many interactions these people had with you. If your most engaged person has a very small number of interactions, this is another clue that you need to make your tweets more interesting. If, on the other hand, you have followers who are actually engaging with you, you want to specifically call out their presence in your video so that they will check it out to see what you had to say about them.

Edit for appeal

The video generation software is not smart enough to know whether the videos, photographs, or tweets selected are actually your best ones. If you thought your tweet was particularly brilliant, but it wasn’t getting as much attention as it deserved, you can give it additional exposure by editing the video summary to include your brilliant tweet. To keep the video summary short, cut out less brilliant tweets to make room for your brilliance.

Share and repeat

You can automatically share the video summary to your Twitter feed and notify the people who are mentioned in it. You can also share the video manually, to other social media sites such as Facebook and Pinterest.





Sean McPheat

Managing Director

The Internet Marketing Academy


(Image: Flickr creative commons)

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