A business-specific Pinterest account can be a valuable part of your social media strategy, if you set it up correctly. Here are the key steps to take in order to create a business-specific Pinterest account that can be used to generate leads, build a customer community, and raise your brand awareness. Once your account is established, you can follow the business-specific tutorials on the Pinterest site to master Pinterest marketing.
Convert an existing account
Early Pinterest adopters may have created a personal account on behalf of their business. To convert this personal account to a business account, after logging in, you merely need to click on the “Convert” button on the Pinterest business page. You will need to select the type of business that you are in, add your contact information, add your business name, and agree to the business-specific terms of service.
Create a new account
If you do not already have a personal Pinterest account, or want to keep your personal account personal and create another account for your business, you will need to create a business-specific Pinterest account. Go directly to the Pinterest business page and click on “Join as a Business”. Choose your user name, select the type of business that you are in, add your contact information, add your business name, and agree to the business-specific terms of service.
Verify your website
The point of the Pinterest account is to drive traffic and sales leads back to your main website, so you will want to have your website verified by Pinterest. To do this, you can either upload a verification file to your website’s root directory or include a meta tag on all of your website’s pages. WordPress websites can easily include the meta tag to the header field of their theme, while custom developed websites will probably prefer to upload the verification file rather than change every page of the site.
Customise your account
Whether you created a brand new account or converted an existing account, you will want to customise it for your business. Modify your profile, and include a new header image that matches the header image you use for other social media platforms. Add your verified website, as well as links to your Facebook and Twitter accounts. Include a short company biography similar to what you have on the About section of your Facebook page.
Keyword optimise your account
Create a Pinterest board matching every keyword for which you want your account optimised. To easily add pictures to your boards, install the Pin It bookmarklet to your Internet browser. Then, whenever you come across something that you think your target market will find useful or interesting, you can pin it to the relevant board. Track the number of repins you are getting to fine tune your strategy for what will make the best pins.
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