October 24, 2013

ID-10030811People talk a lot these days about how social media marketing is, rather than being directly about promotion, more about building long-term relationships with your customers and generating new leads. That’s absolutely true, but your ultimate goal is, in fact, to sell. So how can you make sure that your social media strategy is working, and that you are converting your followers and fans into paying customers? There are ways to make sure that you are posting updates that do what you really want them to do – bring in sales – without jeopardizing your long-term social media marketing goals.

Have A Call To Action

When your customers visit your social network pages, they generally want to learn something or do something. They may be seeking information about your company, trying to find out about your products or services, or looking for special deals or promotions. They may be hoping to find tips and how-to information. Use your status updates to make sure they get what they want. When they get what they want, you get what you want: sales. “Click here for exclusive coupon,” or “Enter here to win a free…” are examples of ways to get them engaged and taking action.

Remember, though, that most of your content should be relevant, valuable information, not promotion. Keep directly promotional content to a minimum – many experts recommend no more than ten percent of your social media content.

Create Urgency

You have a limited amount of time to get your message across on a social media platform because of the ticker-tape style of the pages. You want to compel readers to act, and quickly. “Own it first,” “Special price this week,” and “For a limited time,” can have the desired effect. You can also give your readers incentives for acting immediately. For example, shipping fees could be waived for people who order today, or by Friday. Or, offer a 10 percent off deal for the first ten people to share your post.

Offer Exclusive Deals For Followers

Another way to offer special deals to your social media followers is by making sure they know the deal is only for them. “Facebook Exclusive Deals” or “Special Promotions Only For Pinterest Followers” get their attention and encourage loyalty and continued interest.

Keep Your Profiles Current. Always.

At a minimum, go through all of your company’s social media profiles several times a year to make sure that all of the information contained there is current and accurate. Customers will be looking for information about your company and it goes without saying the kind of impression you will give them if they find invalid information on one of your pages. Also stay on top of rule and format changes on the social media platform itself. For example, this year, Facebook began allowing calls to action on cover photos – are you taking advantage of this yet?

Remember, you can use social media to give your customers what they want, which is the best way to get what you want. Use these simple strategies to connect with them, connect with potential new leads, and convert them into happy – and paying – customers.




Sean McPheat

Managing Director

The Internet Marketing Academy


(Image: freedigitalphotos.net / nuchylee)

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