July 12, 2010

This is going to be probably the most important blog post I’m going to create on this site. Because I’m going to share a very important principle with you that could boost your conversions right away.

You see, you can have the perfect sales copy and the greatest product. ¬†But if people aren’t going to believe what you’re telling them, then your sales are going to tank!

The main reason most people’s promotions fail is because of lack of proof. Prospects simply don’t believe you can provide the desired benefits they are seeking through your product/service.

There is 1 specific way you can inject proof into your promotions…all you have to do is take action on this:

Get More Testimonials!

It surprises me how many people out there lack credible testimonials on their website. You can make all the claims you want, but if there isn’t a track record of people receiving the desired benefits through your product/service, then they’re going to go elsewhere.

The best testimonials are results-based, show a photo or a video of the customer, and portray how their life is better after they used your product/service. This tells prospects that, yes, you HAVE helped out other people and have a track record.

Other forms of proof include case studies, which are more in-depth testimonials. You can also have demonstrations of your product as well.

Remember, if you’re selling online people cannot pick up your product, touch it, and examine it like they can at a store. ¬†Having a good demonstration of your product can work wonders for your conversions.

So look at your promotional materials and ask yourself if you are displaying enough proof to back up your claims. Pretend you’re a lawyer trying to make a case before a judge or jury and you’ll be able to add enough proof that could make your conversions soar!

Live, Love, Laugh!


Sean McPheat

Internet Marketing Academy

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