Article writing just isn’t what it used to be. Back in the day, you could get your site onto the first page of Google’s search results without actually creating too much quality content. By simply jamming as many keywords as possible into your articles, and linking to and from ‘link farms,’ you could make the search algorithms think that your site was providing a lot of valuable information.
However, this has all changed. Not only have search algorithms gotten a lot smarter, but social media has played a role as well. Modify your articles writing campaigns accordingly, and you’ll see your traffic increase dramatically.
Where it was once possible to effectively promote your site by generating tons of low quality content and throwing it haphazardly around the internet, it is now much better to create a few articles that you know your target audience will appreciate, and target them specifically.
Consider the differences in exposure potential. A low quality article might be seen by a few people while they’re searching for something related to your industry on a major search engine. It can definitely bring in a few sales. However, the exposure from something that goes viral is higher by several orders of magnitude.
A video or an article that goes viral on YouTube or Facebook might very well be seen by several tens of thousands of people. And it may not have necessarily taken any more time or money to create than a lower quality piece. The key is just that it provided something to your customers that they wanted, which typically is information or entertainment.
When one of your customers sees an article which they like, they’re more likely to share it on Facebook or Twitter. When this happens a few times, you suddenly have hundreds or thousands of what are essentially personal recommendations for your product.
Of course, what it always comes back to is writing articles that add some value for your readers. Your customers have always been primarily interested in valuable content. The recent developments in social media, combined with Google’s changes to its search algorithms, just mean that the valuable content is now easier to find than it ever was before.
Today, more than ever, quality content rises to the top, while useless information sinks and is never seen again. Make sure that you’re on the right side of this trend.