June 18, 2013

smart phoneTo maximise your mobile marketing, you need to accomplish two different things. First, you need to get your brand in front of people who are using mobile devices. Then, you need to drive traffic to the mobile-friendly version of your website. Here are some tips to help you do both of those things, using social media platforms that are actively being used by mobile users today.

Find your way into Facebook feeds

If you’re trying to drive traffic to your mobile website from Facebook, don’t buy Facebook ads. Those are only shown to people on the Facebook website, not people using the Facebook app on their mobile phones. Mobile Facebook users see a streamlined version of the Facebook interface that does not include the right-hand box where ads are displayed. To get your content into Facebook news feeds of mobile users, use promoted posts. Make sure the links within these posts link to your mobile website.

Say it in pictures using Instagram

Many companies are now using Instagram to promote their products and brand awareness on Instagram. Take photos of your company mascot or of celebrities wearing your company logo clothing, and then post them to your Instagram feed. Have a cardboard cut-out figure that you can photograph in exotic locations so that it looks like the person or character is actually there. You can even post photos of offbeat uses for your products, or action shots of your marketing team at their latest sporting event. Just be sure that every photo you post is a positive one, and provides either a bit of excitement or light-hearted humour when viewed.

Target tweets to mobile users

Twitter allows you to display your tweets to Twitter users who are accessing the service from a mobile device. Similar to the Facebook promoted posts, the tweets that go out to mobile users are promoted tweets. Instead of being buried in the list of tweets from other people that are being followed, these promoted tweets appear at the top of the Twitter mobile app.

Make your website QR-code friendly

Mobile users are in the habit of scanning QR-codes with their mobile devices to get more information. By clever use of QR-codes and landing pages, you can custom tailor a website experience for mobile visitors that can also give you valuable information about how they arrived at your website. Change the QR-code slightly from campaign to campaign to find out which one drove more traffic, or to conduct A/B tests. The main issue with adding all of that tracking information to a URL is that longer URLs are less likely to be entered by users. With the URL being automatically entered by the QR-code, user unwillingness to enter long strings of text is no longer an issue.





Sean McPheat

Managing Director

The Internet Marketing Academy



(Image: Morguefile)

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