February 14, 2013


daily calendarEspecially with all of the changes that have been rolled out in the past few months, LinkedIn has a large number of features. However, you do not need to learn all of them at once. Instead, to become a LinkedIn master, you need to learn the 20% of functions that will give you 80% of the benefit of using LinkedIn. You can easily learn those functions within one day by focusing on your company page.

Why you need a company page

Company pages let you communicate with fans and followers of your company and its products, recruit new talent, and collect and share testimonials and endorsements for your products and services. LinkedIn provides useful analytics regarding visitors, including what your visitors are most interested in learning more about, which lets you tailor your messages to appeal to these prospective customers.

Create a company page

To create a company page, navigate to http://www.linkedin.com/companies and click on “Add a Company”. Enter the company name and an email from the company domain. Click on “Edit Page” and assign admin authority to everyone in the company who is authorised to post changes to the company page, or else everyone from the company domain can update the page. Enter the details about your company, including a keyword rich summary in “About Us”. Click on the “Products & Services” tab and edit that page to list all of your company’s products and services, with the most important ones listed first. Be sure to include purchase links. If you have job openings in your company, click on the “Careers” tab and edit that page as well.

Drive engagement with content

The first content to drive engagement is your cover image. Make it visually engaging and representative of your company, such as a scene of people using your product, rather than a company logo. Next, request reviews of your products and services from your existing customers. Have all of your company’s employees connect to the company page. Publish useful content about your company, products, and services that is targeted to specific customer and employee demographics, as well as important featured content available to everyone. Make sure that all content, whether on LinkedIn, on your website, or in other social media, contains buttons or links to allow people to become followers of the company page.

Drive leads with ads

LinkedIn ads allow you to send your message to the 175 million worldwide LinkedIn users. This number includes nearly 8 million business decision makers, more than 1 million small business owners, more than 4 million corporate executives, and 5 ½ million IT and technology managers. LinkedIn ads allow you to target specific job titles and functions, industry, company size, seniority, age, or membership in particular LinkedIn groups. Use standard best practices for pay per click advertising such as split testing, using many targeted ads versus a few general ads, and appealing to people close to making a buying decision.

 

Thanks!

 

Sean

 

Sean McPheat

Managing Director

The Internet Marketing Academy

http://internetmarketingacademy.com

 

(Image: MorgueFile)

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Follow the IMA


Receive Blog Updates


Enter your email to get more internet marketing tips






Recent Blog Posts

The Qualities All Creative People Share

The Qualities All Creative People Share

Whether you asp ...
3 Mistakes All Start-Ups Should Avoid

3 Mistakes All Start-Ups Should Avoid

If you have inv ...
How To Improve Your Online Reputation

How To Improve Your Online Reputation

An online reput ...
Are Broken Links Holding You Back On Google?
Struggling To Stump Up Blog Content? Try This…

Categories


QUICK QUOTE

Please enter your details below &
what you're looking for and we will get
back to you with a quote

Name:

Phone:

Email:

Your message:


Services















Home | Training | Courses | Contact Us| XML Site Map | Blog RSS Feed | Feed

Internet Marketing Academy
Head Office:
GHL House
12 - 14 Albion Place
Maidstone
ME14 5DZ

Telephone: 0800 000 0000
Email: info@internetmarketingacademy.com

Terms & Conditions  |   Cookie Policy

Follow Us Online