March 29, 2012

Every internet marketing out there is probably spending more time than they should be to create great tweets, website copy, and blog posts. Now, I’m not here to tell you that you should do the opposite. In fact, the more quality content you’re regularly adding to your site, the better. You know my feelings on this subject – quality content drives a successful internet business.

However, by learning how to stretch out your blog content a bit, you could end up with the same effect, all while not actually creating any more content. What you choose to do with the time you’ll save is up to you…

Reuse Audience Favorites

When you’re digging through the analytics for your blog, you’re sure to notice that some of your articles (based on repostings, indbound links, and page views) are markedly more popular than others. Take a few of these crowd favorites and republish them via different accounts.

So, while I wouldn’t advocate posting the some article multiple times on one blog, you can tweet out a link to a crowd favorite article every now and again, especially if its relevant to something that you’re talking about on your website or something that’s been popular later on a social media platform.

Take Advantage of Related Content

This is especially pertinent for customers who may find one of your blog postings via search engine. As you want to keep these readers on your site for as long as possible (every additional articles that they read dramatically increases the chance that they’ll become a long-term readers and ultimately a paying customer), you should provide links for them to easily navigate to other articles that you’ve written on related subjects.

There are two great ways to go about this. First, you can include a widget which posts links to related articles at the bottom of the articles. However, its even better to include the links within the body of your articles. So if you’re writing an article about SEO, include a sentence about keyword selection, and link it to the article you wrote last month detailing the basics of keyword selection.

Best of all, use both of these methods. The more interwoven your site it, the longer people will spend on it, and the more readers (and customers) you’ll ultimately acquire.



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