There are three basic ways that you can use video to increase the engagement that website visitors have with your site. The first is simply to include videos on the website. The second is to have a video popup over the website, such as the videos where someone walks onto the screen and talks to the customer. The third is to incorporate a video background in your website design.
Include videos on the website
There is no reason your website should not have videos included on it somewhere. You can host the videos on a third-party video sharing system, such as YouTube, and imbed a video player that links to the video on your site. You can also host the videos on your own server, allowing you more flexibility in how the videos are displayed and played. Many WordPress themes used by Internet marketers already have the capability of including videos in the headers. You can also include videos in your blog posts. Adding a link from your YouTube video to your videos category or tag in your blog is also an excellent way to increase the link juice that flows to your site.
Have a video popup over the website
There are a number of services that will create professional videos of someone addressing your customer, which can be set to popup over the website. Make sure that your website design places the popup over a graphical element or in the whitespace around your content, rather than on top of something your visitor is in the middle of reading. The idea is to engage your customer, not annoy them. These popup videos should be short, and end with a call to action directing the visitor to interact in some way with your website.
Use a video background for your website
The latest trend in website design is to use looping video clips as the background for your website design. While there are sites that provide stock video footage you can use, it is best if you shoot your own video. That maximizes your ability to create exactly the video you want for your site design. When setting up your video shoot, make sure that there is plenty of negative space in the video for your other content to be displayed. Because you will need the negative space to be fixed, you will most likely use a fixed camera to film the video rather than panning across, in, or out on your scene. Videos should not have audio components, or if they do, the audio should be separate with an option for the website visitor to turn the audio on or off. Videos should be filmed in HD, and should be measured in seconds, not minutes.
The Internet Marketing Academy