June 27, 2013

pile of pinsIn order to get more traffic from Pinterest, you need to make it easy for Pinterest users to add links to your blog posts and other website content. Keep in mind that Pinterest is a visual platform, so you will need high quality graphics in order to attract the attention of Pinterest users.

Use infographics

An infographic can visually sum up many of the points in your article, blog post, or website content. That makes it perfect for sharing on Pinterest. See Six Tips To Create Infographics Worth Sharing for tips on creating excellent infographics. Rather than using a single large infographic for your entire post or website page, consider using multiple small infographics that have slightly different appeals. This increases the options available for someone to pin an infographic to their board with a link back to your content.

Use eye catching and appealing pictures

Even if your posts and other website content do not lend themselves to infographics, you can still attract the interest of Pinterest users by using eye catching and appealing pictures to illustrate the content. Your graphic images need to be at least 250 pixels by 250 pixels in order to be used on Pinterest. Do not use the same boring and overused stock photographs and graphic illustrations as every other Internet marketer in your industry. Create new artwork by combining elements, changing colours, adding text, or focusing on one small part of a larger picture.

Avoid formats that cannot be pinned

In order for your graphic images to be pinned to Pinterest users’ boards, the images must be part of the source code for the page, not imbedded within programs running on the page. This means that you should avoid using Javascript or Flash to display your graphics. Of course, you should be avoiding using Flash anyway, since Flash websites cannot be SEO optimised the way that websites which contain standard text and images can be optimised.

Make it easy to pin pictures

If you leave it up to your visitors to create pins to your pages, most of them will avoid having to do the extra work. On the other hand, if you have a simple button that will create the pin for them, many more will add a pin to your site to their board. Fortunately, there are tools that will automate the creation of pins for you, no matter what type of website you have. If you use a WordPress website, as many Internet marketers do, you can purchase a premium pin creation plugin called Pin It Button Pro. If you use an HTML website, or are comfortable making changes to your WordPress theme, you can use the Pinterest widget provided by Pinterest itself.





Sean McPheat

Managing Director

The Internet Marketing Academy



(Image: Morguefile)

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