April 27, 2012

All business that have ventured having a presence on Facebook ask themselves the same questions. How do I gain a large following? How can I turn my Facebook marking efforts into actual money? How much time will it take to see a return on my investment? These questions are all valid and online marketing is something that is not a fad. Having a presence on Facebook is important and when done correctly, can yield some amazing results. What are a few ways that you can make your business soar on Facebook?

Create An Experience

Make your business page on Facebook as visually appealing as possible. With the advent of Timeline, this is easy to accomplish. Timeline makes it possible to show off your business with style. Make sure you incorporate your logo and change up your posts. Give your fans a reason to share your content. Use of videos, images and valuable information works well. Also offer your fans great incentives for liking your page. Coupons and special offers are a great way of saying thank you.

Create Community

Facebook opens the door and provides the optimal platform for creating community.  Your fans are customers and potential customers but above all they are individuals looking to have an experience. As a sales professional, it is your job to provide them with an experience that makes them feel that they are special. Engagement is a great way to accomplish this. Respond to any and all complaints and acknowledge the raving compliments. Your fans are taking time out of their day to connect with you, it is just good manners to return the favor.

Sponsored Stories & Facebook Ads

Facebook makes it very easy to become visible to consumers that are in your target demographic but that may not know about your brand. Facebook aggregates data from their user base so that you can choose exactly which demographic you want to target with your ad campaign. Sponsored Stories allow your posts to have extreme exposure with fans. Your Sponsored Stories can be new posts or older posts, which allows you to recycle great content. This is extremely time efficient.

Give Them Something To Talk About

Content is always king. Make sure your posts are engaging. Ask questions, ask for feedback and use the Facebook Poll option when you are looking for specific fan feedback for your brand. Photo tagging is another way to get your fan base talking. Take pictures of your products or your business and tag them with your business fanpage profile.

Facebook has opened a whole new world for marketing. Brands now have direct access to their customers and potential customers on a 24/7 basis with an audience that is around 900 million. It is well worth your time to take massive action and build your brands visibility.



(Image Creative Commons)

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