July 30, 2013

list of keywordsBefore you can optimize your websites for search engines, you need to know what keywords you will be optimizing for. That’s the role of keyword research. If your website is perfectly optimized for keywords that no one is looking for, it won’t help your traffic or your sales. On the other hand, if your optimization is not perfect but your keywords have huge search volumes and little competition, you’ll be successful.

Step 1 – Identify the pages that you are optimizing

You can either choose existing pages on your website that you are going to rewrite for keyword optimization, or you can create new pages. To identify the page, you need to have an idea of what the page will be about, even if it is only a general concept. A website devoted to dogs may have one page about choosing a new dog, one page about paper training a puppy, and one page about getting the right size of collar for your dog.

Step 2 – Create a list of keywords

Once you know the concept of the pages that you are optimizing, you can come up with a short list of keywords (no more than 20) related to that concept. Don’t try to get the best possible keywords at this stage. Just choose keywords that relate naturally to the concept of the page. If you are directing people to pages in a sales catalogue, be sure to include words like “buy” in your keyword phrases.

Step 3 – Use the Google Keyword Tool

For each set of keywords you came up with in the previous step, use the Google Keyword Tool to determine search volume and suggested similar searches. Remove any keywords with low search volumes, and add any suggested keywords with high search volumes.

Step 4 – Perform competitive analysis

For each keyword phrase in the revised list, choose three to five companies that are successfully getting traffic for that keyword phrase. If there are more strong companies than that, or those five companies have locked up the first two pages in Google, remove the keyword from your list. Otherwise, review their websites and lift additional keywords from their meta text. You can also use SEO tools to discover the anchor text that links to these pages or which Adwords phrases they trigger. Add these new keywords to your list.

Step 5 – Refine with the Google Keyword Tool

Run your updated list through the Google Keyword Tool and again remove any keywords with low search volumes. Check the competitiveness of the keywords, and remove any that are too highly competitive. Your final keyword list will be profitable keywords for which you are likely to be able to place highly.






Sean McPheat

Managing Director

The Internet Marketing Academy



(Image: Morguefile)

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