December 24, 2010

These days, when it comes to getting your target market’s attention, you have to develop a marketing persona. This is what you are going to convey to your market so they will trust you, and ultimately, buy from you.

Here are several keys to developing your marketing persona:

1) Be Yourself.

You do not want to be someone you are not. Developing your persona means you have to be yourself in order to get your market’s attention.

Are you extremely loud in public?  Do you like football?  Do you have twins?  These are part of what makes you unique and you need to convey this in your marketing so people will bond with you.

Of course you don’t want to be talking about football all the time if you’re trying to sell something.  But you’ll bond with people who do like football and they will listen to you.  You will become more than someone who’s trying to sell something–you start to become a trusted friend.

2) Don’t be afraid to fail the first time around.

First of all, when you’re conveying your marketing persona, you’re going to be really terrible at it.  But remember, as you practice over and over you will get the hang of it and start to be a leader in your field.

You might be shy at first, or make a mistake when answering a question. But guess what, people make mistakes, and it’s better to make them now when you’re relatively unknown than when you’re top in your market!

3) Don’t be afraid to have a pseudonym.

Some people don’t want to reveal their identities online. That’s OK, there is nothing dishonest about it.  Most rock stars and movie stars hardly ever use their own names because it sounds better.

Just make sure you don’t try to be someone else or not.   The only thing that should change is your name and you shouldn’t pretend you’re an expert when you’re not.

4) Stay in touch with your market.

Get Facebook, LinkedIn, and Twitter accounts and start conversing with people. Start following them and comment on their tweets. Social media has really equalized the playing field when it comes to online marketing.  You could have just as much reach as a competitor that spends a lot of money online on advertisements, but doesn’t know anything about social media.

So get active in your market and start developing your marketing persona!  This is something most markets don’t do, and you’ll begin to become a leader in your market in no time because people will start to bond with your marketing persona. They will know you’re not just a faceless corporation but a real person.

Keep Selling!


Sean McPheat

Internet Marketing Academy

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