When you’re advertising with Google Adwords, you need to pay extremely close attention to your competition. It is possible that you could start advertising on this popular advertising medium and be shocked at the expense of the costs per click.
So here are a couple ways you can determine what you’re up against before you launch your first campaign. This will give you a huge advantage and enable you to adjust your strategy if the clicks are too high.
1) Type in your main keyword into Google.
Simple enough right? What you need to do is count the number of competitors you have for that keyword. It could range between 6 and 66.
You see, in order to be on the first page of Google, you need to be within the top 1 to 8 or 11 best ads on the page.
Regarding what is considered “best”–Google will take into account your bid price, clickthrough rate, and quality score. So it’s not neccessarily the highest bid that wins out when it comes to Google Adwords.
2) Go to www.spyfu.com and estimate what everyone is bidding on your site.
This is a really neat technique you can use to see what everyone else is paying per click for your target keyword.
This website will also let you know who is bidding on these keywords.
Keep in mind this is only an estimate. You will not know for certain until you start bidding on your own campaigns.
If you find that the click costs are too high, you will need to use less competitive keywords. You can do this by going to www.wordtracker.com and choosing keywords that are targeted for your niche–but are lower in compeition.
You can also change your offer, add a couple of upsells, and tweak your copy so you get more conversions. You see, Google Adwords is all about constantly testing and tweaking–but once you find the right combination you’re golden!