April 11, 2013

plus signA Google+ site for a business is much like a personal Google+ site. It can be used to blog, to embed content from other websites, or to link to other websites. Your business Google+ site is linked to your business Google+ account. If you do not already have a Google+ account for your business, your first step is to create a Google+ account.

Claim your existing Google+ listing

Many business pages for local businesses were created automatically by Google, based on available information. To find out if your business already has a page, log on to your Google+ account (http://plus.google.com) and search for your business name. If you have a page that you have not claimed, there will be a button under the heading “Is this your business?” that reads “Manage this page”. Click the button to claim the business page.

Create a new Google+ page

To create a new page, on the left hand side of the screen, select the Pages icon if available, or if not select the More icon followed by the Pages icon. Then click the “Create new page” button and follow the prompts. You will need to select the type of page, whether a local business, a business with multiple locations, or a product or brand. Since you can create multiple pages, you can create one for every business location or every product, as well as one for your entire business. Verify the ownership of the page, and assign multiple managers to oversee the page.

Personalise your Google+ page

Add a description and links to your website. Add a profile picture of 250 x 250 pixels, and then change the cover image to either a single image spanning the page or a row of five smaller images. Pages for local businesses should also include an introduction, your business hours, the website name and address, the contact information, recommended links, photos, and videos. See How To Use Google+ Local for more details specific to local business use. The Google+ page allows you to post updates, pictures, and videos. Use these interactive features to list your latest special offers, link to your most recent blog posts, or display your latest videos.

Hang out

Google+ pages are different from other social media pages in that they integrate with Google Hangouts. This allows you to put a video chat room feature on the page. You can use the Hangouts to create specific events such as product briefings or video training seminars which can be recorded and posted on YouTube. You can also use the Hangouts as a customer service platform, or as a bonus feature provided to VIP clients.





Sean McPheat

Managing Director

The Internet Marketing Academy



(Image: MorgueFile)

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