When it comes to Twitter, the usefulness of the service is in direct proportion to the skill with which you choose who you are following. If you do not follow anyone, you will find it difficult to get anyone to follow you, since you will not be engaged with others in the community. However, if you follow everyone indiscriminantly, you will be overwhelmed with tweets, most of which you do not need to read.
Find An Ideal Target Number
Depending on your individual tastes and the Twitter behaviour of your overall marketplace, you should aim for a target of between 100 and 500 Twitter users to follow. If the people you are following are extremely prolific, or you only check your Twitter feed every few days, you should be at the low end of the range. If the people you are following do not tweet very often, or you check your Twitter feed multiple times during the day, you may want to be at the upper end of the range.
If You Are New To Twitter…
If you are new to using Twitter, you may be tempted to follow everyone you see who has a Twitter handle. When you get your first few followers, you may be tempted to automatically follow them in return. This is a recipe for rapidly overwhelming yourself with irrelevant tweets. Instead, choose at most two people to follow from each category in which you are interested. Choose your favourite two news sources, your favourite two commentators on your particular industry, your favourite two sources for tips on Internet marketing, etc. Include sources for information about your particular location, any causes with which your company is aligned, and celebrities for your favourite sports and hobbies. If these people’s Twitter handles are not immediately obvious from their web pages, simply do a Google search for Twitter and their names to find their handles.
If You Are A Long Standing Member Of The Twitter Community…
If you’ve been using Twitter for a while, your list of people you follow has most likely grown out of control. Sit down with your list, and go through it person by person asking yourself, “Why do I follow this person?” If you do not know, remove them from your list. It’s easy enough to follow someone again if you discover you removed someone in error. Once your list has been trimmed to a manageable level, otherwise known as the ideal target number mentioned above, set aside a block of time each week to review the list and cut approximately 10% of the names. This allows you to add new people to follow each week as you find them, without going over your target number of names.
The Internet Marketing Academy