January 21, 2014

Web Videos - Stuart MilesYou have taken the time to have a website professionally designed with a high standard of content, your site is well optimised for the search engines and you have a successful pay per click campaign running. You can see from the reports that you are getting good quality traffic but you feel your site is not converting the way you hoped it would.  What could be causing this?

It could be down to the simple fact that your website visitors just don’t want to read your content. So what can you do to help this particular part of your web audience convert?

The Use Of Video

Videos are associated with fun and part of the reason why they are becoming more and more popular on the internet is because they convert. Nielsen has reported that time spent watching videos on the web has increased by 45% year on year. It is now popular on a lot of high converting sites for the visitor to have an option to watch a video.

Videos Can Be Used Everywhere

Videos are a perfect way to market your business online due to the diversity that they offer. You can have the video live on your site, be shared on social networking sites such as YouTube, Facebook and Twitter, and available to be viewed from an email via a link. Videos are completely portable with today’s ever growing technology and can be viewed on a computer, laptop, smart TV, game console, iPads, android tablets and mobile phones. They can be downloaded or simply available to stream live on the internet.

So Why Animation?

Passed studies have shown that a video with an audio visual presenter is much more appealing to a viewer than just content, content, content. Animation videos are becoming increasingly popular due to the fun, full actioned message they portray with appealing interesting graphics. There is also the option to allow the viewer to interact with the video making them more fun than just a man standing in front of a camera speaking out information.

Animation videos are not only fun but memorable and the opportunities are endless with what can be produced. They save time as no physical footage is required and graphic developers can advise you as to what will and won’t work from the start. The video can be creative or simplistic to suit your business style and rather than pick the face of your company you simply just need to pick a voice.

They are also very cost effective!

Here is an example of an Animation Video we have produced and used on our site, Enjoy!



Jenny Verman

Jenny Verman

Digital Marketing Manager

The Internet Marketing Academy


(Image by Stuart Miles at FreeDigitalPhotos.net)

2 thoughts on “How An Animation Video Can Help Improve Your Website Conversion Rate

  1. Interesting article, but if I where you, I might have added an animation video to the blog to illustrate your point and captivate your audience. I will share this with my group as well. Thanks!

  2. Thank you for your comment Alyn, We are in the process of adding an animation video to the post as we speak!

Leave a Reply

Your email address will not be published. Required fields are marked *


Follow the IMA

Receive Blog Updates

Enter your email to get more internet marketing tips

Recent Blog Posts

The Qualities All Creative People Share

The Qualities All Creative People Share

Whether you asp ...
3 Mistakes All Start-Ups Should Avoid

3 Mistakes All Start-Ups Should Avoid

If you have inv ...
How To Improve Your Online Reputation

How To Improve Your Online Reputation

An online reput ...
Are Broken Links Holding You Back On Google?
Struggling To Stump Up Blog Content? Try This…



Please enter your details below &
what you're looking for and we will get
back to you with a quote




Your message:


Home | Training | Courses | Contact Us| XML Site Map | Blog RSS Feed | Feed

Internet Marketing Academy
Head Office:
GHL House
12 - 14 Albion Place
ME14 5DZ

Telephone: 0800 000 0000
Email: info@internetmarketingacademy.com

Terms & Conditions  |   Cookie Policy

Follow Us Online