You have taken the time to have a website professionally designed with a high standard of content, your site is well optimised for the search engines and you have a successful pay per click campaign running. You can see from the reports that you are getting good quality traffic but you feel your site is not converting the way you hoped it would. What could be causing this?
It could be down to the simple fact that your website visitors just don’t want to read your content. So what can you do to help this particular part of your web audience convert?
The Use Of Video
Videos are associated with fun and part of the reason why they are becoming more and more popular on the internet is because they convert. Nielsen has reported that time spent watching videos on the web has increased by 45% year on year. It is now popular on a lot of high converting sites for the visitor to have an option to watch a video.
Videos Can Be Used Everywhere
Videos are a perfect way to market your business online due to the diversity that they offer. You can have the video live on your site, be shared on social networking sites such as YouTube, Facebook and Twitter, and available to be viewed from an email via a link. Videos are completely portable with today’s ever growing technology and can be viewed on a computer, laptop, smart TV, game console, iPads, android tablets and mobile phones. They can be downloaded or simply available to stream live on the internet.
So Why Animation?
Passed studies have shown that a video with an audio visual presenter is much more appealing to a viewer than just content, content, content. Animation videos are becoming increasingly popular due to the fun, full actioned message they portray with appealing interesting graphics. There is also the option to allow the viewer to interact with the video making them more fun than just a man standing in front of a camera speaking out information.
Animation videos are not only fun but memorable and the opportunities are endless with what can be produced. They save time as no physical footage is required and graphic developers can advise you as to what will and won’t work from the start. The video can be creative or simplistic to suit your business style and rather than pick the face of your company you simply just need to pick a voice.
They are also very cost effective!
Here is an example of an Animation Video we have produced and used on our site, Enjoy!
Digital Marketing Manager
The Internet Marketing Academy
(Image by Stuart Miles at FreeDigitalPhotos.net)