April 8, 2015

missing the boatSocial media has now become such a huge part of our lives that it is being used in ways I certainly never thought.

This morning on the bus to work I was reading the Metro and was reading a story involving a court awarding in favour of a woman divorcing her husband through Facebook.

As part of the proceedings, Ellanora Baidoo will send her husband a message once a week for three weeks until he acknowledges it.

In politics, the election is being touted as the first ‘social media election’. This is being reflected in politicians trying to reach out to voters through associating themselves with figures on social media with high followings, for example Nick Clegg posing for selfies with Joey Essex.

The Lib Dems have also made a parody of Uptown Funk in the hope of it going viral and trying to reach out to younger voters. With the dislikes massively outweighing the likes on YouTube, and with one comment reading ‘This is easily the worst thing I’ve ever seen, and I saw Vanilla Ice in concert’, it may not have had the desired effect.

After the most recent debate on the television, polls were being measured on the social media response each speaker got as well as the previous traditional methods used.

The point I am making is that social media is now gracing us in every walk of life, especially in the marketing world.

It is now at the forefront of all communications we make and should be at the forefront of all communications your business is making.

Not on LinkedIn? It’s free, sign up today.

Does your company have a Facebook page? Set it up today, and set up your Facebook ads too.

Most of you reading this will already be affluent in this and will be utilising social media to the best of your ability.

However there will be a number of you who are yet to setup social media for your business. It’s not too late – and it is not the waste of time or money that you think.

In a survey on socialmediaexaminer.com, 92% of marketers indicated that social media was important for their business in 2014.

Not sure where to start with social media?

Don’t have the time or resources? Get in touch today

Thanks again

Ben Lyons copy


Content Marketing Consultant

The Internet Marketing Academy


(Image courtesy of Dollarphotoclub)

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