June 24, 2014

typingAs part of your existing marketing strategy you should already be producing many blogs on a weekly basis.

LinkedIn have now got involved and you can now produce articles onto LinkedIn directly.

Initially this was only available to just one hundred LinkedIn members – which were slowly expanded to 25,000 in February of this year. Just recently it has been made fully accessible to all Linked In members.

Where you can share updates on LinkedIn, there is now a pen just to the right of this box where you can access the writing tool and publish your own content on to LinkedIn directly.

So, how does this help you?

The new LinkedIn platform is very, very similar to WordPress – the toolbar at the top contains most functions that you would find on the blog writing site.

This is very different to simply sharing an update – your article now has a potential audience of thousands – even millions of people.

Putting pen to paper, or fingers to keyboard, can be a very daunting experience for many. However with a little bit of practice, you will see you writing skills develop. As these skills enhance you will see the direct correlation between this and your own following.

Why write on LinkedIn?

If you frequently express thoughts and opinions that create engagement and provoke some thought from the audience then this had already been a worthwhile experience. It will increase your credibility to your following and this will no doubt convert to some business.

With the link tool in place on the toolbar you can still link back to your own blog or your website via these articles. Attractive articles will attract people to your website and as a result increase the traffic flow to your own site.

LinkedIn also provides you with information on the people viewing your articles, like their job roles or the industries they work in. If certain people from certain industries are browsing your articles then you can aim other more direct marketing campaigns towards these demographics.

You can also share the articles you produce on other social networks so you can branch out towards a wider audience.

Marketing and networking is always rapidly changing – stay ahead of the game and start getting your name out there on LinkedIn – let me know how you get on.



Ben Lyons copy

Ben Lyons

Marketing Assistant

The Internet Marketing Academy


(Image courtesy of stockimages at FreeDigitalPhotos.Net)

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