Have you been affected by the most recent Google Panda and Penguin updates?
Google and their Head of Webspam, Matt Cutts, made the announcement last week that there will be updates and changes to the algorithms of the Google search engine.
Here he is talking about previous Panda updates and what they mean for website owners:
The latest update, Panda 4.0, has sent waves through the search engine results – punishing sites that have spammy links and low quality content.
Google is rewarding websites with high quality content which engages with their audiences – for instance if you have an original blog that reads well, it is likely to have a positive effect on your rankings with Google due to you producing high quality and original content.
This latest update has not only affected the smaller businesses but it has also had an impact on multinational organisations too – eBay took a hit with the latest Panda update, seeing a large drop in their website queries after the update was implemented.
So what can you do to combat any hits you have taken from the updates?
As previously stated, if you are not already producing high quality content for your website then you should be. The Panda algorithm aims to punish low quality content sites so that searchers will obtain the best possible results. You need to start looking at your website and assessing the quality of your backlink profile and on-site content – as once again you may need to implement some damage control for past faux pas you have incurred when you have been trying to optimise your site for the search engines.
Look at your website from a user perspective – are you really providing the best user experience possible? Are you making it easy for people to find the relevant information on your site? Are you providing them with high quality, valuable content that they can actually use to benefit them? If not then you could be in for a bumpy ride with the ongoing updates.
For any website owners looking towards the future of Google updates, our best advice to future proof your website is just to start doing the basics well and stop trying to over-optimise your site just to please the almighty Google. Now, more than ever, you need to create and maintain a website that works for your users, not for the search engines – and in doing the basics well, you are much more likely to be rewarded.
Head of Marketing
The Internet Marketing Academy