August 19, 2010


I have a quick question for you: when’s the last time you checked your Google Analytics stats?

If it’s been awhile, you’ll need to log in and take a look. And if you don’t have an Analytics account yet, you need to get with the program and sign up!  It’s for free here at www.google.com/analytics and it’s the best tool you could ever come across.

You see, you Google Analytics stats can tell you a lot of valuable stats about your business. Like where your customers are coming from, what browsers they’re using, and what keyword they’re typing into Google when they come across your site.

Very frequently as marketers, we get caught up in the everyday marketing and other activities that bring money to our business. But we fail to step back and get a “30,000 foot view” of our business through our Google Analytics stats.

One tool you absolutely have to use is the Funnel Visualization tool. You go into Analytics, create a sales funnel from landing page to thank-you page, and you can track to see how your entire sales funnel is converting.

You’ll be able to determine what part of your sales process is holding you up. For example, if people are clicking from your sales page to your order page but you’re not getting a lot of sales, it could be that your order page is killing your conversions.

That’s the time to start testing several variations of your order page to determine if you can boost conversions higher. You can easily do this with Google’s Web Optimizer tool you have access to as part of Analytics.

Without this stat you would just be pushing traffic to your page and settling for the conversion rate you’re currently getting. But thanks to the data Analytics gives you, you can pinpoint exactly  where the bottleneck is in your sales funnel.

And that’s just one thing you can determine thanks to Google Analytics.

So when’s the last time you signed into your Analytics account?  You could be missing a critical metric that could lead to a huge profit windfall for your and your business.

Keep selling!

Sean

Sean McPheat

Internet Marketing Academy

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