One of the things that is necessary in order to get the most out of your Google Adwords pay-per-click campaign is to do proper keyword research.
For example, it doesn’t really matter if a keyword gets a lot of traffic. What really matters if they are ready to buy something!
Here’s an example: if you are selling a diet that teaches you how to eat bananas and lose weight, the last thing you want to do is bid on a general word such as “diet”.
First of all, it’s going to be way too expensive. Second of all, Google Adwords is going to raise your click price and could easily run your account way over your budget.
The highest converting keywords are “buying” keywords.
For example, instead of “diet” you can bid on “banana diet”. This is more specific and indicates the searcher is looking for something about the banana diet, and thus, is closer to buying something.
The best keywords are “banana diet course” or “banana diet book”. These are the best “buying” keywords and is indicative of the fact the searcher has already done his/her research, they are looking to buy a book or course.
Further, let’s say your course is called, “Lose Weight Fast With The Banana Diet”. What a great keyword to bid on! This is the most specific keyword you could ever use, and it ensures you’re going to get a high conversion.
In general, the more specific the keyword, the better the chances the searcher is a buyer. In the example above, they’ve already researched the diets and they’re looking for specific information on the banana diet. And some have even found out about your course and are searching specifically for your product name.
This is critical in Google Adwords, as you’ll need higher conversions to make your campaign profitable. Especially with rising click costs and increasing competition everywhere online.