July 26, 2010

One of the things that is necessary in order to get the most out of your Google Adwords pay-per-click campaign is to do proper keyword research.

For example, it doesn’t really matter if a keyword gets a lot of traffic. What really matters if they are ready to buy something!

Here’s an example: if you are selling a diet that teaches you how to eat bananas and lose weight, the last thing you want to do is bid on a general word such as “diet”.

First of all, it’s going to be way too expensive. Second of all, Google Adwords is going to raise your click price and could easily run your account way over your budget.

The highest converting keywords are “buying” keywords.

For example, instead of “diet” you can bid on “banana diet”. This is more specific and indicates the searcher is looking for something about the banana diet, and thus, is closer to buying something.

The best keywords are “banana diet course” or “banana diet book”.  These are the best “buying” keywords and is indicative of the fact the searcher has already done his/her research, they are looking to buy a book or course.

Further, let’s say your course is called, “Lose Weight Fast With The Banana Diet”.  What a great keyword to bid on!  This is the most specific keyword you could ever use, and it ensures you’re going to get a high conversion.

In general, the more specific the keyword, the better the chances the searcher is a buyer.  In the example above, they’ve already researched the diets and they’re looking for specific information on the banana diet.  And some have even found out about your course and are searching specifically for your product name.

This is critical in Google Adwords, as you’ll need higher conversions to make your campaign profitable. Especially with rising click costs and increasing competition everywhere online.

Keep Selling!


Sean McPheat

Internet Marketing Academy

Leave a Reply

Your email address will not be published. Required fields are marked *


Follow the IMA

Receive Blog Updates

Enter your email to get more internet marketing tips

Recent Blog Posts

The Qualities All Creative People Share

The Qualities All Creative People Share

Whether you asp ...
3 Mistakes All Start-Ups Should Avoid

3 Mistakes All Start-Ups Should Avoid

If you have inv ...
How To Improve Your Online Reputation

How To Improve Your Online Reputation

An online reput ...
Are Broken Links Holding You Back On Google?
Struggling To Stump Up Blog Content? Try This…



Please enter your details below &
what you're looking for and we will get
back to you with a quote




Your message:


Home | Training | Courses | Contact Us| XML Site Map | Blog RSS Feed | Feed

Internet Marketing Academy
Head Office:
GHL House
12 - 14 Albion Place
ME14 5DZ

Telephone: 0800 000 0000
Email: info@internetmarketingacademy.com

Terms & Conditions  |   Cookie Policy

Follow Us Online