February 14, 2012

Social media engagement is crucial to any internet marketing campaign. However, it can be difficult to know where exactly to begin engaging the social network. A Facebook business page is a fantastic place to start promoting your business and leveraging the power of social media today. Its straightforward, beneficial, and free. Read on to see how you can get started taking advantage of this excellent opportunity, and how to optimise your page so that you can get the most out of it in the long run.

Get Started on the Right Foot

Now that you’ve hopefully decided that a Facebook business page is definitely a step in the right direction for your business, get started with filling out all the relevant information about your company.

To start, you’ll have to select from one of six categories, including: Local business or place; artist, band, or public figure; company, organisation, or institution; entertainment; brand or product; and cause of community. For our purposes, you’ll most likely be choosing local business or company. Make sure you select this properly, as the category which you select will prompt Facebook to offer you different information fields when you finally get a chance to input more detailed information about your company. Perhaps more importantly, once you select your category, you cannot change it without deleting the entire page. Choose wisely.

Fill in The Gaps

Following this you’ll be prompted to add more detailed information about your business. What you need to add depends on your particular industry niche, but remember as a general rule that the more time and effort you put into the page, then the better it will look, and the better results it will yield.

So really take your time and fill in all of the categories. Put up a few pictures of your business place, of your products, or of yourself with community leaders or satisfied customers. Make sure to put in an email address, and if you have a physical business location, make sure that you include the address and hours of operation. The key to social media marketing is connecting the dots.


Once you’ve filled in all the information for your business, you can start sharing your creation with the world. Begin, of course, by sharing your new page with all the friends who you’ve already connected with personally on Facebook. Beyond this, leverage the power of social networking.

Update your status regularly, and update it will valuable and useful information, so that the people who have already followed or liked your page will repost your status updates. Additionally, cross-link your new page to existing business media, such as your blog and your business website. Make sure that visitors to one are able to quickly and easily access the others.

Additionally, be sure to take advantage of a feature on Facebook business pages called Insights. Insights allow you to see how many people visited, liked, or followed your page, and allows you to break these down by time frames so that you can judge the relative effectiveness of your marketing efforts over specific periods of time.

By taking these simple steps, you’re putting yourself on the fast track to social media marketing success.



Internet Marketing Academy

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