November 15, 2011


Many people lose sight of the fact that online marketing and regular day to day marketing are the same.  The only difference is the medium that you are using.  The goal of generating conversions is the same.  However, many small business owners do not immediately understand that the basic strategies remain the same, even if the implementation changes.  For example, businesses ramp up advertising during the winter holiday season, regardless whether they are marketing online or using traditional methods.  Christmas sales are the most marketed item of the year for many businesses, online or in-store.  All businesses are competing for sales all of the time and online businesses must apply the basics of marketing to create successful campaigns.

Broaden your Demographic

Standard Internet marketing strategies call for you to market to the niche and avoid broadly targeted marketing campaigns.  However, that only works if your company is highly targeted.  If you offer products and services that are designed to appeal to many people, then you need marketing campaigns that will do so as well.  You may want to target specific demographics for particular products, but overall you should be designing a campaign that will maximise your visibility and appeal to the widest possible audience.

Use Multiple Methods

The more types of marketing you implement, the more success you will have.  When you restrict your marketing to only SEO or social media, you miss out on many other opportunities that could drive customers your way.  Make sure to use as many types of marketing as you can to gain maximum visibility.  Use SEO techniques to gain visibility on search engines, but also post regularly on a variety of social media.  Write on point articles that are industry specific and timely.  Include your site on a variety of listing services and comparison shopping websites.

Quality Always Sells

At the end of the day the most important thing is to offer value to your customers.  If you offer quality products at reasonable prices, you will reap the rewards.  Word of mouth marketing is still some of the most effective.  Give your customers a reason to talk about your company.  Provide excellent service and top of the line products at very competitive prices and you will enjoy a response to your holiday advertising that is out of this world.

Communication is Key

The more you communicate with your marketing campaigns, the more responsive consumers will be.  Consumers tend to make purchases based on emotional responses.  Make sure that your company is not a faceless member of the crowd. Stand out with unique offerings and hip slogans that push your company as an industry leader.




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