July 11, 2013

videoVideo marketing is the new hot method of getting your message across to interested customers at a fraction of traditional marketing methods. With a low-cost video camera (or even your smart phone) you can shoot your own video and publish it directly to YouTube or other video distribution services. To increase the impact of your videos, follow these five tips.

Tip #1: Bring your video to life

Nothing is more boring than a talking head against a plain white wall. Your video can come alive by being shot on location, or by doing a voiceover of a location shot. If you need to include charts or other graphics, zoom in or out on the key element, or add annotations to the graphic as you speak.

Tip #2: Teach and entertain

There are two main reasons people look at videos. They either want to learn something, or they want to be entertained. If you can teach them something while simultaneously entertaining them, you’ll strike video gold. If you can only do one of the two, teach something. Just be sure that whatever you teach is something that people are actually interested in learning.

Tip #3: Stay current

Does anything about your product or service relate to something in the news? If so, you may be able to get additional traction from a video about how your product or service addresses the current issue. You can also address evergreen concerns. Either way, do not make a video talking about how your product or service solves a problem that used to be important but that no one worries about any longer.

Tip #4: Interview satisfied customers

You do not have to be the subject of every video. You can create a video testimonial or video case study by interviewing one of your customers. Odds are good that other people will also be suffering from whatever problem they had which your product or service solved. By focusing on your customer’s success story, you can offer social proof of the value you provide.

Tip #5: Don’t stop at one

So you’ve created a video that engages customers and converts them to buyers. Fantastic! Now do another one. And do another one after that. Research shows that if someone likes your video but hasn’t quite committed to buying your product or service, being able to watch additional videos from you right away may make the difference between a sale and no sale. You need to have at least three videos, all linked together as related videos or posted on the same video channel. Ideally, you should have at least five, and release additional videos on a regular basis to your subscribers.





Sean McPheat

Managing Director

The Internet Marketing Academy



(Image: Morguefile)

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