February 23, 2012

As the most popular social networking site and the second most popular web site in the world, I don’t have much need to introduce Facebook here.

The brainchild of Mark Zukerberg while still a student at Harvard, Facebook started the social networking revolution, and has since made Zuckerberg into the youngest billionaire on the planet.

But as I like to ask, how can you turn this into extras traffic for your site, and extra customers coming through your doors?

The main draw of Facebook stems from its 800 million plus users. 800 million! That’s over 10 times the populations of the United Kingdom. If you can get even an infinitesimal fraction of these users on your site, and even a fraction of them buying your product, you can start thinking about moving up your retirement date.

But that’s the hard part. Let take a look at a few of the best ways to engage the Facebook community with your own site, and with your products.


The first step to bringing in traffic from Facebook is by understanding the nature of the site itself. It is a social network. Which means that you, the internet marketer, needs to leverage socialisation. And you need to network.

What do I mean by this?

Consider again the 800 million users of Facebook. All of them are linked to one another in some way, most likely as friends, but also as people who like the same fan pages or use the same applications. Now, all of these people are constantly updating the site with new comments, pictures, videos, and whatever else they feel like sharing with the world.

This means that you can’t handle all your marketing yourself. Everything that you post to the site is going to be lost immediately in the stream of updates.

However, by socialising, you can get the network to market for you. For free. Share posts of value and interest, and people will start re-sharing them and re-posting them. In effect, you post will go viral. However, note that I do not mean of interest to you. I mean of interest to your users.

How do you figure out what is of interest to your users? Ask them. Not only does this make your readers and customers feel appreciated, but it also provides you with the best market research you could possibly get your hands on.

Two of the ways that I’ve been getting in touch with my readers lately are by asking them  questions about their interests, especially as those interests pertain to the marketing industry; and by asking for feedback on my products or sites.

By getting involved with the Facebook community, and dealing with such that you leverage its strengths and minimise its weaknesses, you’ll find that you not only an entire world of free advertising, but ultimately an entire world of paying customers as well.


(Image by Sean MacEntee)


Internet Marketing Academy

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