October 22, 2010
Comments Off on Email Marketing: Why The Key Is In The Follow-Up


Most marketers really mess this part up.

They go through the trouble building a list, creating a product, and driving traffic.  Yet they fail to realize the importance of following up with your list after people have opted in.

Believe it or not (depending on your market and product) most of your sales are going to come through your follow-up emails.

Why?

Because most people aren’t going to buy from you right away.

It has been said that people have to be exposed to your marketing message at least 7 times before they buy from you.  In offline marketing this follow-up was usually performed by simple phone calls and postcards.

But online this is performed with email marketing.

To do this properly, you have to program in at least 7-10 emails that will be sent every 1-2 days after people opt into your list.  The emails should resell the customer on the benefits of your product and why they should buy.

In other words, you’re basically restating the sales pitch they saw the first time, but didn’t buy from.  But this time you are slowly feeding it to them through your email autoresponder series.

Yet most marketers do not pay attention to this aspect of marketing.  They concentrate on testing and tweaking the sales letter and offer.

Yet the real gold is in having  a killer email autoresponder series that works on autopilot for you–delivering your marketing message again and again to them.

Best part: it doesn’t even matter if they open the email. If they see your name and subject line in their inbox, you will stay in your prospects conscience and when they ARE ready to buy, they will open that email and go to your sales page.

So before you launch your next product, don’t skimp on the email autoresponder series. Believe it or not, this will probably result in most of your sales.

Because the key is in the follow-up.

Live, Love, Laugh!

Sean

Sean McPheat

Internet Marketing Academy

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