July 15, 2010

One of the reasons most internet marketers struggle at the beginning is because they don’t concentrate fully on listbuilding or email marketing. They create a website, drive a bunch of traffic, and are happy with the 1-2 sales every day they get right away.

But what they don’t realize is, assuming the conversion rate is 1%, 99% of the website visitors will leave the site never to come back again. That’s why you need a method of capturing email addresses on your page to build your list!

You see, it’s a common marketing axiom that your typical prospect has to be exposed to your marketing message on an average of 7 times before they buy from you. That’s why email marketing is extremely important, it allows you to follow up with your prospects if they don’t buy from you the first time!

Further, you could also promote other products to your list as well. Let’s say you have another product they might be interested in, even though they didn’t purchase or aren’t interested in the first one.  This is your perfect opportunity to send an email to them and offer your other product!

You can also promote affiliate products as well. One common practice in internet marketing is to joint-venture with other marketers and promote their products to each other’s email lists. Several big-name marketers make a lot of money just doing this, a lot don’t even have their own product!

How do you build an email list? You can drive all your traffic through a “squeeze page” that asks for a prospect’s name and email address in exchange for an ethical bribe, such as a free report or free ecourse. You can also have an obvious opt-in box on your main site where people can sign up for a news letter.

People always say that the money is in the list.  For most people who are serious about their online businesses, this is definitely the truth.   It’s akin to a mailing list in the offline world, where brick-and-mortar businesses send out direct mail to customers to follow up with them.

So if you’re just starting out in internet marketing, realize that building an email list to follow up with again and again is paramount to having a long-lasting, sustainable business.

Don’t just go for that 1-2 sales every day, go for adding qualified prospects to your email list so you can easily double or triple your sales in the long run.

Happy Selling!


Sean McPheat

Internet Marketing Academy

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