December 3, 2013

CaptureWhen it comes to social media, many marketers tend to focus their attention on sites such as Facebook and Twitter. While it’s no secret that these sites have some of the biggest traffic on the Internet, an increasing number of marketers are realizing the power and potential that is being made available to them through Pinterest.

There are two big reasons that Pinterest is becoming increasingly important to marketers. The first is that Pinterest is relatively simple to use. Pins are simple, easy for users to digest, and can get a marketer’s point across quickly and effectively. Secondly, Pinterest has already proven time and time again to be incredibly effective. Pinterest referral traffic has seen incredible gains, and it has surpassed many other social media sites including Twitter and LinkedIn.

With Pinterest proving its importance – and its effectiveness – now is the time for marketers to start utilizing this site and driving up traffic to their pins. But how can this be accomplished?

Make Your Boards and Pins Easy to Find

Don’t assume that people are going to be searching for your boards and pins by your company name. One simple but effective way to ensure that Pinterest users are able to find your boards and pins is to include descriptive terms in your profile name. Likewise, when choosing the names for your boards, think of keywords that users might be searching for. Remember that the closer a keyword is to the beginning of a board name, the faster it will show up in user searches for boards. This is a simple but effective way to ensure that traffic is being directed your way.

Additionally, be sure that you are doing the same with your pins. Remember that you can perform searches yourself to see which keywords pop up most frequently during searches. This can help you choose keywords that will optmize traffic toward your pins and give you the traffic you need to make marketing on Pinterest as successful as possible.

Stay Active On Your Pinterest Account

It’s true of Facebook, Twitter, and LinkedIn, so not surprisingly it’s true of Pinterest as well. Remaining active on your account by pinning frequently, creating new boards, and by re-pinning older pins when relevant will ensure continued success while using Pinterest. Active participation is key in optimizing your success in Pinterest, whether it’s simply ensuring that you have a constant stream of new information hitting your boards or participating in the Pinterest Group Boards.

Pinterest is still relatively new in the social media marketing game. However, it has proven itself to be a strong contender already. As the site begins to implement new features, its ability to help in one’s marketing efforts will likely continue to grow. Those who build their boards now are already one step ahead as Pinterest races to become one of the top social media sites on the Internet.




Sean McPheat

Managing Director

The Internet Marketing Academy

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