March 20, 2012


Search Engine Optimisation (SEO) is one of the biggest things that business owners and web developers have to think about. Not only is quality SEO essential for website recognition and promotion, but the search engines themselves seemingly do all they can to make SEO as difficult as possible for us.

Naturally, they are not actually trying to make SEO difficult. They are just trying to make their search engines as effective as possible. Unfortunately for us, that means constantly updating the search algorithms.

Google has just recently announced that it has a major update in the works, which means that the other major players in the industry will be likely to follow. Today we’re going to take a look at what changes Google has indicated are likely to come, as well as what you can do to change your SEO strategy in anticipation of the changes.

For the last few years, Google has been moving in the direction of trying to ensure that its algorithms match the wants and needs of the people who are actually reading the sites. While this is obviously not completely possible, they are doing their best to  try and make the algorithms much more flexible.

In SEO terms, this means that sites which have seen excessive levels of optimization are probably going to be penalized. In essence, if you don’t have much quality content, but you’re writing it specifically so that search engines will like it, then you’re probably going to see a drop in your search engine rankings.

On the other hand, if you’re consistently creating valuable content with your readers in mind, then you probably won’t see any problems with the new update. In fact, you may see you rankings improve as other, more heavily-optimized users drop down in the rankings.

What Google is doing here is hammering home a point that I talk and writing about constantly. Even in the modern internet marketing business, its all about the customer. When you are making your site, the first thing in your mind should be “how can I serve the customer?” If you are serving your customers and reacting to their needs and desires, then you’re in the best place that you can be.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Follow the IMA


Receive Blog Updates


Enter your email to get more internet marketing tips






Recent Blog Posts

The Qualities All Creative People Share

The Qualities All Creative People Share

Whether you asp ...
3 Mistakes All Start-Ups Should Avoid

3 Mistakes All Start-Ups Should Avoid

If you have inv ...
How To Improve Your Online Reputation

How To Improve Your Online Reputation

An online reput ...
Are Broken Links Holding You Back On Google?
Struggling To Stump Up Blog Content? Try This…

Categories


QUICK QUOTE

Please enter your details below &
what you're looking for and we will get
back to you with a quote

Name:

Phone:

Email:

Your message:


Services















Home | Training | Courses | Contact Us| XML Site Map | Blog RSS Feed | Feed

Internet Marketing Academy
Head Office:
GHL House
12 - 14 Albion Place
Maidstone
ME14 5DZ

Telephone: 0800 000 0000
Email: info@internetmarketingacademy.com

Terms & Conditions  |   Cookie Policy

Follow Us Online