March 20, 2012

Search Engine Optimisation (SEO) is one of the biggest things that business owners and web developers have to think about. Not only is quality SEO essential for website recognition and promotion, but the search engines themselves seemingly do all they can to make SEO as difficult as possible for us.

Naturally, they are not actually trying to make SEO difficult. They are just trying to make their search engines as effective as possible. Unfortunately for us, that means constantly updating the search algorithms.

Google has just recently announced that it has a major update in the works, which means that the other major players in the industry will be likely to follow. Today we’re going to take a look at what changes Google has indicated are likely to come, as well as what you can do to change your SEO strategy in anticipation of the changes.

For the last few years, Google has been moving in the direction of trying to ensure that its algorithms match the wants and needs of the people who are actually reading the sites. While this is obviously not completely possible, they are doing their best to  try and make the algorithms much more flexible.

In SEO terms, this means that sites which have seen excessive levels of optimization are probably going to be penalized. In essence, if you don’t have much quality content, but you’re writing it specifically so that search engines will like it, then you’re probably going to see a drop in your search engine rankings.

On the other hand, if you’re consistently creating valuable content with your readers in mind, then you probably won’t see any problems with the new update. In fact, you may see you rankings improve as other, more heavily-optimized users drop down in the rankings.

What Google is doing here is hammering home a point that I talk and writing about constantly. Even in the modern internet marketing business, its all about the customer. When you are making your site, the first thing in your mind should be “how can I serve the customer?” If you are serving your customers and reacting to their needs and desires, then you’re in the best place that you can be.

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