March 1, 2012

Creating A Winning Article Marketing Campaign

With search engines continually updating their search algorithms in an ongoing attempt to make results appear as organic as possible, a lot of small business owners are wondering if article marketing is still worth it as a way to drive business to their sites, or if their time and money could be better spent elsewhere, such as with additional focus on social media and emerging technologies.

While I do understand the frustration felt towards Google and its ilk by small business owners everywhere, even the most drastic search engine changes do not take away the intrinsic value of a well-executed article marketing campaign. Hence my answer is that although the market has seen some major changes and requires some major deviation from traditional business practices, article marketing currently is, and will remain to be for the foreseeable future, one of the best ways to promote your business online. The key is knowing how to do it correctly.

If you want your articles to benefit the rank of your website no matter what algorithm the search engine throw at you, you need to balance keywords with readability. Make your articles readable before anything else. Don’t try to write them for computers, because the computers are getting too smart for that. Write them for people, and people (along with computers) will appreciate them.

Additionally, focus more in networking than on adding mass numbers of articles. When you write a good articles, put it out onto the social network, and get it linked to. Based on the most recent criteria released by major search engines, one quality article that is networked into the spider’s web of social media is worth much more than 10 poorly written articles sitting in isolation on the back pages of your company site.

Ultimately, like so much in the marketing world, it ultimately comes down to quality. If you’re relying on poor quality articles that don’t provide anything of real value to the people who read them, then eventually a search engine algorithm is going to catch up with you and drop your site’s rank.

However, on the other side, if you are continually publishing high quality content that offers informative, engaging content to your readers, then you don’t have anything to worry about with search engine updates, and your website is extremely well positioned to benefit from a quality article writing campaign. In fact, you should be excited about the rash of search engine algorithm updates going around these days, because when lower quality sites get punished, yours will be left standing to rake in all the traffic.



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