Most people when they write a sales letter just stare at a blank screen and don’t know when to start writing. Just seeing that cursor sitting there blinking at them can be intimidating.
However, there is a proven way you can start sales letters so you don’t have to bang your head wondering how to open your letter. You can simply use the famous opener that goes like this:
If you ever wanted to (insert niche) then this will be the most important message you’ll ever read!
Of course, you would substitute the (insert niche) with the market.
This opening has been used by the famous copywriter Gary Halbert for years. It is effective because it gets right to the point regarding what the letter is going to be about.
Most copywriters and marketers will start a letter as if they are starting a short story or novel…a lot of description about the setting and characters but failure to get to the point.
This opening gets right to the point and tells your audience what they are going to read about. It’s like they just sat down in front of you and started talking to you immediately at a bar or restaurant.
And of course, this is what a sales letter should be…a conversation between a salesman and a prospect.
Of course, you can always modify this opener so it says fundamentally the same thing but in different language. For example, you can say:
If you’ve ever wanted to lose weight without diet and exercise, then this message will cut to the chase and give you the answers you’re looking for!
This line says the same thing, but in different language.
The point is you have to get right to the point when it comes to writing a sales letter. And the best way is to use a version of the Gary Halbert opener for your next letter.
Your conversions will thank you.