September 30, 2010

Very often when marketers write sales letters for “make money online” products, they talk about how their life is going to be better and what they’re going to do to spend all that money.  They paint imagery of sitting on beaches with a drink with an umbrella sticking out of it.

The good life.

However, there is something that most people forget, and that’s to agitate the pain of their problem and reveal how your product or service is going to solve that problem.

In the example above, the scenario is described as pleasureful.  That is a motivator but the biggest motivator in the entire world is avoidance of pain.

For example, the story above should talk about how you’ll be able to alleviate credit card bills that keep flooding your mailbox.  Also how you’ll be able to pay your bills without worrying, “Can I afford this?”

That’s pain that most people are going through these days.  You’ll also want to agitate that pain by describing how bad their situation is currently, like how much they hate their job and want to get paid more.

Again, this is your target audience.  Most people are working jobs they don’t like for very little pay. They will read that and bond with you thinking to themselves, “This person knows how I feel!”

And that trust boosts the chances they will buy from you.

For example, if you are selling a golf product, you would agitate the pain of not being able to hit a golf ball straight.  If you were selling a self defense product you would talk about the pain of not being prepared for protecting a loved one in case you get attacked.

So what pain can you inject in your promotions? Remember pain is the biggest motivator in the entire world and in most cases you can play off that, and show people how your product can alleviate that pain.

Live, Love, Laugh!


Sean McPheat

Internet Marketing Academy

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