August 30, 2010

There are many marketers who spend a lot of time writing a sales letter or performing any other copywriting project. They go through and make sure they have a great headline, story, and plenty of testimonials.

But when it comes to actually asking for the order, most marketers fall flat.

Most of this occurs on squeeze pages. There are many squeeze pages that don’t have a clear sentence that says something like,

“Enter Your Name And Email Address On The Form On The Right To Claim Your FREE Widget!”

They just assume the visitor will figure it out.  And this can cost you your conversions dearly.

There is one thing you cannot do: assume the prospect or customer is going to figure it out for themselves.  You cannot automatically assume they’re going to enter their name and email address if they want the free report.

You have to tell them.

Asking for the order can be as simple as telling people where to go to order the product or opt-in to the list. It is a common practice to put your call to action on the actual submit or buy button.

So instead of having a generic “Submit” button, you can have something that’s more catchy like this:

“Click Here To Claim Your Free Report!”

This alone can boost your conversions. And instead of having a generic “Buy Now” button, you can have a button that says:

“Click Here To Lower Your Golf Scores!”

This is a call to action that portrays a benefit and can be effective as well.

So when you go through your squeeze page, sales page, and any other marketing piece, ask yourself:

“Is my call to action strong enough?  Am I asking for the order?”

If your call to action is weak, then you need to fix it as soon as possible. It’s almost guaranteed it’s going to boost your sales!

Live, Love, Laugh!


Sean McPheat

Internet Marketing Academy

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