December 10, 2010

It happens to every single honest marketer. They take a lot of time to write a sales letter, get a testimonials, and craft the perfect offer.

But when they start driving traffic to the website, no orders come through, and you left scratching your head what to do next.

This blog post is going to reveal the top reasons why your offer is not converting. So you currently have an offer that is struggling, then this post will probably boost your business.

The first thing is that the offer might be wrong for that audience.

Sometimes you have to accept that the offer that you have on the website is something that either nobody wants or nobody wants to pay money to obtain.

If you’re confident that the copy is good, and you have all kinds of social proof to prove that the product works, then it’s conceivable that the offer just does not convert for that audience.

One thing you should take a look at is the quality of traffic.

Frequently you can have a perfect offer but if the traffic is not a very high-quality, then the offer will not convert.

So never underestimate the importance of having quality traffic going to your site. Because it’s the difference between having quality traffic and having poor traffic that can make the difference between high conversions and a page that does not bring in a single order.

Probably the best type of traffic that you can bring to your website is joint venture traffic.

That’s because when somebody promotes a page that is from a joint venture partner, the audience is pretty warm to that marketer since they are being recommended through the promotion.

Whereas if somebody comes to your site through the search engines, they probably don’t know who you are; therefore, they’re not going to buy from you right away.

This is called “cold traffic” which is a far cry from warm traffic that solid joint venture traffic provides.

So if your site is struggling, take a look at your offer and the quality of traffic that you’re driving to it.

Not all traffic is created equal, and either correcting your traffic source or target audience or tweaking your offer can l rescue that site that is struggling to stay afloat.

Live, Love, Laugh!


Sean McPheat

Internet Marketing Academy

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